For more than 20 years the Blue Print brand has stood for outstanding parts and service quality for Asian, American and British vehicles reflected through the brand’s Corporate Design. But as the brand continues to evolve, from time to time so must the outer appearance.
Therefore, after five years the time has come to give Blue Print a fresh new appearance. The visual update needed to support the brand’s aspiration towards a modern and sophisticated style. The new Corporate Design has a more mature look and feel to it, and at the same time accompanies the growing demands and
developments of the brand.
The main visual elements of the new Corporate Design are the high-quality product photographs set within a blue and white frame, replacing the more comic-style themed Asian and American appearance. Along with the new design we have reintroduced the strapline “Right First Time”, which is already part of the brand’s history and represents the core values and competences of Blue Print.
Exhibitor: Ferdinand Bilstein UK Ltd. // bilstein group